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Digital Marketing Specialist

 

Job Responsibilities

  • Devise and implement search engine optimization (SEO) and pay-per-click (PPC) strategies.

  • Create and manage link-building and content marketing strategies.

  • Develop and maintain a social media presence.

  • Develop engaging online content including blog articles, videos, graphics, and ads; monitor and analyze content click-through rates.

  • Forecast marketing campaign growth and return-on-investment (ROI) and report these to leadership.

  • Manage and write copy for email and social media marketing campaigns, among others.

  • Contact, interview, and hire graphic artists, web designers, videographers, etc. to create unique, engaging content.

  • Use Google Analytics, Google AdWords, and other relevant digital marketing tools.

  • Devise new ways of driving traffic to the company website/s. Regularly maintain and update the user journey on the website as required.

  • Develop and manage projects and team members, including delegating tasks, reviewing team member work, adhering closely to deadlines and budget, developing and revising ideas.

  • Stay abreast of new social media sites, web technologies, and digital marketing trends; implement these new technologies when developing campaigns and update current campaigns.