Digital Marketing Specialist

 

Job Responsibilities

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• Devise and implement search engine optimization (SEO) and pay-per-click (PPC) strategies.

• Create and manage link-building and content marketing strategies.

• Develop and maintain a social media presence.

• Develop engaging online content including blog articles, videos, graphics, and ads; monitor and analyze content click-through rates.

• Forecast marketing campaign growth and return-on-investment (ROI) and report these to leadership.

• Manage and write copy for email and social media marketing campaigns, among others.

• Contact, interview, and hire graphic artists, web designers, videographers, etc. to create unique, engaging content.

• Use Google Analytics, Google AdWords, and other relevant digital marketing tools.

• Devise new ways of driving traffic to the company website/s. Regularly maintain and update the user journey on the website as required.

• Develop and manage projects and team members, including delegating tasks, reviewing team member work, adhering closely to deadlines and budget, developing and revising ideas.

• Stay abreast of new social media sites, web technologies, and digital marketing trends; implement these new technologies when developing campaigns and update current campaigns.